On 26 September, Museo Jumex opens Richard Prince: Tell Me Everything, which the museum describes as the American artist’s first major exhibition in Latin America. Running until 7 February 2027, it brings together five decades of work, including the Cowboys, Jokes and Girlfriends, early rephotographs, paintings and sculptures. Works from the Jumex Collection appear alongside international loans, including pieces from LACMA, MOCA in Los Angeles and the Art Institute of Chicago. For Mexico City, this is more than the arrival of a celebrated name: an internationally prominent museum is taking on an artist whose work continues to provoke fundamental arguments about contemporary visual culture.

Prince became famous by photographing images that had already been published, enlarging them and placing them in new contexts. His Cowboys took the American myth of the free, self-reliant man from advertising; the Jokes turned circulating jokes into images that expose questions of taste and social prejudice. The prior existence of a photograph or a sentence was Prince’s starting point. That remains the source of tension in his work: appropriation can reveal how images exercise power. It also raises the question of whose labour, rights and perspectives recede from view in the process.

Museo Jumex has curated the exhibition in collaboration with Prince himself, alongside chief curator Kit Hammonds and curatorial assistant Natalia Vargas. According to the museum, the planned presentation does not follow a straightforward chronology; it places bodies of work from different decades in conversation. That approach could show precisely how persistently Prince has returned to the same problems. It also demands critical distance from the museum: when an artist helps shape the presentation of his own career, the question of who controls the meaning of images applies to the exhibition itself.

Mexico City offers a revealing setting for that question. Here, international collections and a growing audience for contemporary art meet histories of image-making that cannot be contained within Prince’s vision of American popular culture. Whether Tell Me Everything makes productive use of that shift can only be judged once the exhibition opens. Its measure is already clear, however: will it merely demonstrate Prince’s influence, or give viewers enough room to question his methods?

Richard Prince: Tell Me Everything · Museo Jumex, Miguel de Cervantes Saavedra 303, Mexico City · 26 September 2026–7 February 2027

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Das Museo Jumex in Mexiko-Stadt, Schauplatz von Richard Prince: Cuéntamelo todo (26. September 2026 bis 7. Februar 2027). Die Aufnahme zeigt das Museumsgebäude im Jahr 2015, nicht die Ausstellung. Foto: Keizers / CC0 1.0, via Wikimedia Commons.

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